Thursday, August 5, 2010

Thoughts on Social Media Marketing

Social Media doesn’t need to be complicated to work. BlueWave’s Digital Presence Group works closely with businesses to guide them through the world of social media, to create an effective presence that really delivers results. But to the uninitiated, managing a public space to share information, engage with customers and increase brand recognition could sound incredibly complicated – or even worse, expensive!
But actually, when you break down the core elements of running an effective social media offering, it’s really quite straightforward and just needs time, planning and a long term commitment to keep up activity. Check out our top five tips for using Facebook to engage your  audience, or contact our team to find out how we can help you to devise a social media strategy that works for your business.

1. Post regular updates
2. Reply to criticism as well as praise – face things head on
3. Offer exclusive content to your fans – competitions, videos and savings
4. Keep it interesting – less corporate, more inviting
5. Take part in discussions, encourage your Facebook fans to become a community

Don’t have an audience yet? No problem, that is another area we can help you with.